![]() We type out all of the graphics that the viewers see on the screen, and we also control the guests’ audio as well. There is a lot on us, especially the technical aspect of it, you know, getting the audio correct, choosing the video. So, for the viewer watching at home, you know, it does kind of look essentially like we’re not, you know, the broadcast networks, we’re not as flashy as some might think because we are doing it basically alone. We have kind of a slogan here: Live, raw and unfiltered. We use Zoom as well a lot for our guests.Īnd given that this is produced in such a minimalist fashion and the source material comes in from across the group of Fox stations, how do you give it a distinct brand identity, and how would you describe that identity so that LiveNOW feels like its own autonomous news presence in some way? Something I like to do is if it’s a big event, for example, like today when we’re recording, former President Trump is going to make this announcement at Mar-a-Lago about potential 2024 aspirations, we’ll bring a guest on ahead of that to kind of ramp up coverage and then get the guest’s reaction as a recap once it’s over. The beauty also of LiveNOW is you have so much time to fill that you can show the viewers these press conferences in their entirety, no matter if they’re 30 or 40 minutes. We essentially brought live to the viewers the Maricopa County press update on, you know, ballot counting and all of that. And so, we were really on top of that story. Obviously, if it’s a huge story, like, for example, yesterday, the Arizona governor’s race was called and one of LiveNOW’s bases is in Phoenix. ![]() I really love that autonomy about LiveNOW. And so, we get to decide which stories we want to tell, what we think is top of mind, what we think is most important. ![]() We have so many live pictures, live feeds coming into us from all over the country, all over the world, a lot on social media as well. Really the decision-making process is up to me about what the viewer gets to see. So, essentially as the digital journalist in the hot seat, I operate kind of as the captain. What does LiveNOW look like with news coming in from so many different directions? We’ll be right back with that.Īndrew Craft: Michael, Thanks so much for having me.Īndrew, for those who aren’t familiar with it, tell us what viewers encounter when they watch this on streaming or the web. Coming up, we’ll talk about how just one person can do all of these things simultaneously and effectively, especially when you factor in big events like the recent midterm elections where Andrew led the channel’s recent coverage. Andrew’s job is to anchor, produce and direct many of these LiveNOW weekly hours. My guest today is Andrew Craft, a senior digital journalist with LiveNOW out of Phoenix. I’m Michael Depp, editor of TVNewsCheck, and this is Talking TV.
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